The Power of Disruption!

An image displaying a visual of innovation to show how Reach and Rescue are innovative and are being focused on by PwC for disreuptive innovation

So what is disruptive innovation? Introduced in 1995 by the Harvard Business Review encapsulates the theory that ‘thinking outside of the box’ and innovating new thoughts, products and ideas  to change (disrupt) the current way of thinking – essentially changing and improving the world.

For Reach and Rescue, innovation is at the core of the business and the revolutionary, multi-award winning long reach telescopic rescue pole system has changed the way the rescue services conduct water rescue – saving lives and keeping the operator out of the hazard zone.

With the longest reach in the world, up to 17 metres, the Reach and Rescue pole is now used by 80% of the UK Fire and Emergency Services and is exported to 46 countries worldwide.

Jo Taylor, Director at Reach and Rescue Ltd “I’m always inspired to see disruption and examples of innovation from other sectors. The people we work with tell us that we’ve disrupted and reimagined the way water rescues are now carried out” Read more about the lifesaving Innovation and how disruption has successfully worked for Reach and Rescue.

For more information about the multi award winning innovative rescue pole systems visit call 03301 595088 or email

UK: 03301 595 088
International: 0203 368 6792     

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